Tad Blake-Weber, UXC | Portfolio

40 Indian Road | Waltham, MA 02451 | Email me

About me

Certified & baptized by NN/g

  • Certified in interactive design by the Nielsen Norman Group .
  • Certification ID: 1033984
  • View certificate

How I role

I see these as key functions in my role as a UX Designer: Be empathetic for site/UI visitors, Advocate for users — bring their voice to the table , and Design user friendly things.

My goal is every design/UI I work on with my team should be useful, helpful, and delightful.

An iterative and agile, team-based framework is my preferred basis from which to work. I believe this basis provides a best practice to institute design thinking within an organization while also bringing customers improved experiences over time.

Adaptable + mad skills

  • I’m adaptable to any design tool, team, or problem.
  • I’ve worked with a wide array of people and varying sizes of departments and teams.
  • I’m very grateful for my current team and manager who are all amazing.
  • Most major design tools have been used or explored by me since 1996: Sketch, Adobe XD, Figma, InVision, Whimsical, Indesign, Photoshop, and Illustrator. And I love exploring new ones, anytime!
  • I have 20+ years of design experience — which are a big help with the UX design process.
  • I even have some front end coding skills to boot.

UX Design Case Studies

Download a PDF of each case study by tapping/clicking on the image.

Annual Meeting UI

A player UI for a Church’s Annual Meeting (2021)

  • Designed in Adobe XD.
  • My aim was to help users by giving them something more user friendly and intuitive.
  • It was also important to me that our international membership would feel intentionally included.
  • User testing also concluded that users understood the design and felt it was user friendly.

Product display tablet wire frame (2020)

  • Designed using Whimsical.
  • This design displays 3-4 different products on a single tablet so people could learn about the products and sign up for a subscription.
JW Player Error handling message (2020)

Providing users with a user friendly error message (2020)

  • Design in Adobe XD.
  • The default error messaging was stark, scary, and unfriendly.
  • I designed something that helped reassure users but while also telling them that the player had stopped.
  • As a result of the user friendly messaging our call center has seen a 75% drop in questions about the error messages they used to get.

User flow design (2020)

  • Designed using Whimsical.
  • It depicts how I hypothesized users would flow through the product pages and steps.
Mobile improvements for lecture information

Mobile improvements for lecture information (2019)

  • Designed in Adobe XD.
  • I aimed to make the accordions more friendly on mobile.
  • Accordions clearly indicate open or closed using the up/down chevron and making the accordion blue when opened.
Content Sharing modal UI

Content sharing modal UI (2019)

  • Designed in Adobe XD.
  • It helps users to share content directly to social media on both desktop, tablet, and mobile.
  • We have seen a 35% increase in social sharing as a result of this design.